air tel ad good

airtel bill pay advt
simply great
the subdued euphoria at the end
very nice

How Has a Mom Changed Your World?

How Has a Mom Changed Your World?

Every day, moms drive change for their families and communities and are passionate about helping families around the world achieve health and happiness. That’s why the United Nations Foundation, Johnson & Johnson, The Huffington Post, and Baby Center are hosting Moms +SocialGood . What do moms do to make the world a better place? How has technology enabled moms to make a great impact? How has a mom helped you? We want to know what you think! Tell us by submitting a post to the community, tweeting us with #socialgood, writing to us on Facebook, posting on Instagram with #socialgood or by commenting below! Moms +SocialGood will be the culminating event of the Global Moms Relay, which runs from International Women’s...Read More

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+SocialGood

Turning Connections to Impact

Turning Connections to Impact

Photo: Young girls gather together for a sexual health class with SNEHA, an NGO supported by UNDP, inside the Dharavi slum in Mumbai. A year ago, someone asked me, “So what does a connector do?”. This question was asked in jest, a dig at my title at Plus Social Good that suggested that I was ‘connected’ to a lot of people around the world. At the time, I couldn’t answer her. The truth was, it was new to me. I didn’t know what being a connector could translate to other than “connections”. It was at the recent India + Social Good event that I had a chance to witness the true power that a connector has in translating ideas to impact. While the event power-packed with great...Read More

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+SocialGood

the sunlight ad

 the nothing has  changed ad is back.
god knows why.
i thought it is withdrawn.
may be the company wants to
occupy the top slot in bad ads
for a long time

kiss me miss me

cadbury diary milk silk

what a great campaign.  the latest one is the best.
the girl says no at first, but regrets it later.
the best ad i have seen in months

great cadbury   keep it up

toshiba led tv cricket series

fantastic print ad. in kochitimes of 26 sep 2013

scary full page picture of a shouting  cricket player.
open mouth with a black hole inside,  blood on the lips,
fiery goggles, broad nose, wire like beard , a gorilla
 in the making. well almost.

then the blurb on the side. malayalam words written in
english sayit has seen many things and then lists the
 mile stones in cricket history. like  dashing of the
ashes dream, magic wand of a 16 year old, the year 1983.
the blurb then concludes in local dialect what you have seen
 is no sight. see what you are going to see.

in the next full page you see the zoom picture of a stadium,
 sachin ,his signature , a tv with the cricket ball picture. and
of course the details including the prie range of the tv .
toshiba led tv cricket series.

this will probabaly change the way print ads are made in future.
i forgot to see who designed it. no regrets. they will be in more
places soon.

recent campaigns

1. asian paint royale
good one. good recall. interesting story line

2. cadburys    ലഡ്ഡു  പൊട്ടി
very good one. very interesting story line
good continuation.

3. dove. which side
bad storyline

4. tatasky   mohanlal
 silly   theme