toshiba led tv cricket series

fantastic print ad. in kochitimes of 26 sep 2013

scary full page picture of a shouting  cricket player.
open mouth with a black hole inside,  blood on the lips,
fiery goggles, broad nose, wire like beard , a gorilla
 in the making. well almost.

then the blurb on the side. malayalam words written in
english sayit has seen many things and then lists the
 mile stones in cricket history. like  dashing of the
ashes dream, magic wand of a 16 year old, the year 1983.
the blurb then concludes in local dialect what you have seen
 is no sight. see what you are going to see.

in the next full page you see the zoom picture of a stadium,
 sachin ,his signature , a tv with the cricket ball picture. and
of course the details including the prie range of the tv .
toshiba led tv cricket series.

this will probabaly change the way print ads are made in future.
i forgot to see who designed it. no regrets. they will be in more
places soon.