toshiba led tv cricket series

fantastic print ad. in kochitimes of 26 sep 2013

scary full page picture of a shouting  cricket player.
open mouth with a black hole inside,  blood on the lips,
fiery goggles, broad nose, wire like beard , a gorilla
 in the making. well almost.

then the blurb on the side. malayalam words written in
english sayit has seen many things and then lists the
 mile stones in cricket history. like  dashing of the
ashes dream, magic wand of a 16 year old, the year 1983.
the blurb then concludes in local dialect what you have seen
 is no sight. see what you are going to see.

in the next full page you see the zoom picture of a stadium,
 sachin ,his signature , a tv with the cricket ball picture. and
of course the details including the prie range of the tv .
toshiba led tv cricket series.

this will probabaly change the way print ads are made in future.
i forgot to see who designed it. no regrets. they will be in more
places soon.

recent campaigns

1. asian paint royale
good one. good recall. interesting story line

2. cadburys    ലഡ്ഡു  പൊട്ടി
very good one. very interesting story line
good continuation.

3. dove. which side
bad storyline

4. tatasky   mohanlal
 silly   theme

private bus drivers

an eye catching sign board at vyttila (ernakulam) junction
put up by a poltical  outfit  reads

    dear overspeeding private bus drivers
    you have  taken the life of a school kid.
    be careful  at least in future.  we will react

how timely, impressive and appropriate.

at last a good one

state bank of india advertisement to promote
their debit card is a welcome break . the card
says it is tired of going only to the  a t m . the
card wants to go shopping with the owner.

the bank offers benefits to the card holder and
the shops too.

nice decent advertisement.

jewellery advts stooping to a new low

see the latest one from joy alukkas.
the police station scene in which
the police officer abuses all other
jewelleries in unbelievably brazen
language. the police officer even
threatens the reps of other jeweelery
shop with physical violence.

no purpose campaign

malabar gold campaign says .. making charges above 4%..
above 5%... above 6 %.
unbelievably silly. what is the message ?  that the making charge is
anything above 4 % . could be 10%  , 20% . could even be 100%.
the only clear message is that malabar gold will never have making
charges below 4%. what is the purpose of this camapign ?

unbelievable

v guard stabiliser advt says
buy the stabiliser even if the manufacturer of the equipment
( i think it was a washing machine in the advt ) says
there is no need.
the advt quotes  a retail shop owner
who advises a lady customer to buy the stalbiliser
and not to take any  risk .
the advt signs off with the words this is not an advt
but a real incident.
--
unable to believe that this comes from a company owned by
someone like mr kochauseph chittilappilly who is known all over the world
for his progressive outlook , social responsibility and  the selfless crusader
who donated his kidney  and started a revolution of sorts in  kidney transplant

is the company that desparate ?
is there no norms in the country on misleading advt ?
---
the latest advt campaign  from this voltage stabiliser company says
guard your led lcd tv with this stabiliser against damage to
the very sensitive  pcb of your led lcd tv.
--
every one including the owner of this company who
incidentally is an engineer knows that led lcd tv works
on very low voltage (less than 40 volts, not sure ,
 corret me  if i am  wrong ) and the power supply unit
( which derives the working voltage from  220 v ac )
 is designed to guard against all those great dangers
which are highlighted in the quarter page (almost ) advt
on the front page of a national daily newspaper.

may be this is the last nail on the coffin wherin lies
the  fond hope that business and morality can
somehow  co exist  at least in  great minds


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