Tuesday, September 18, 2012

jewellery advts stooping to a new low

see the latest one from joy alukkas.
the police station scene in which
the police officer abuses all other
jewelleries in unbelievably brazen
language. the police officer even
threatens the reps of other jeweelery
shop with physical violence.

Tuesday, September 4, 2012

no purpose campaign

malabar gold campaign says .. making charges above 4%..
above 5%... above 6 %.
unbelievably silly. what is the message ?  that the making charge is
anything above 4 % . could be 10%  , 20% . could even be 100%.
the only clear message is that malabar gold will never have making
charges below 4%. what is the purpose of this camapign ?

Monday, August 20, 2012

unbelievable

v guard stabiliser advt says
buy the stabiliser even if the manufacturer of the equipment
( i think it was a washing machine in the advt ) says
there is no need.
the advt quotes  a retail shop owner
who advises a lady customer to buy the stalbiliser
and not to take any  risk .
the advt signs off with the words this is not an advt
but a real incident.
--
unable to believe that this comes from a company owned by
someone like mr kochauseph chittilappilly who is known all over the world
for his progressive outlook , social responsibility and  the selfless crusader
who donated his kidney  and started a revolution of sorts in  kidney transplant

is the company that desparate ?
is there no norms in the country on misleading advt ?
---
the latest advt campaign  from this voltage stabiliser company says
guard your led lcd tv with this stabiliser against damage to
the very sensitive  pcb of your led lcd tv.
--
every one including the owner of this company who
incidentally is an engineer knows that led lcd tv works
on very low voltage (less than 40 volts, not sure ,
 corret me  if i am  wrong ) and the power supply unit
( which derives the working voltage from  220 v ac )
 is designed to guard against all those great dangers
which are highlighted in the quarter page (almost ) advt
on the front page of a national daily newspaper.

may be this is the last nail on the coffin wherin lies
the  fond hope that business and morality can
somehow  co exist  at least in  great minds


.

Sunday, June 10, 2012

my house is old

unbearably bad.
i am old . my house is alos old..
i will preserve the house and
protect you.

maxo advt

just one drop of maxo .  mosquitoes gone.
good advertisement

Friday, November 18, 2011

great advertisement  by eastern group. what a melodious song. great visuals too.

Saturday, September 24, 2011

that perk advt

if u want sweet bring the following ..
..
 give him perk

good advertisement
good concept
good copy
nice presentation
effective delivery
the brand name lingers in our memory for a while