unbelievable

v guard stabiliser advt says
buy the stabiliser even if the manufacturer of the equipment
( i think it was a washing machine in the advt ) says
there is no need.
the advt quotes  a retail shop owner
who advises a lady customer to buy the stalbiliser
and not to take any  risk .
the advt signs off with the words this is not an advt
but a real incident.
--
unable to believe that this comes from a company owned by
someone like mr kochauseph chittilappilly who is known all over the world
for his progressive outlook , social responsibility and  the selfless crusader
who donated his kidney  and started a revolution of sorts in  kidney transplant

is the company that desparate ?
is there no norms in the country on misleading advt ?
---
the latest advt campaign  from this voltage stabiliser company says
guard your led lcd tv with this stabiliser against damage to
the very sensitive  pcb of your led lcd tv.
--
every one including the owner of this company who
incidentally is an engineer knows that led lcd tv works
on very low voltage (less than 40 volts, not sure ,
 corret me  if i am  wrong ) and the power supply unit
( which derives the working voltage from  220 v ac )
 is designed to guard against all those great dangers
which are highlighted in the quarter page (almost ) advt
on the front page of a national daily newspaper.

may be this is the last nail on the coffin wherin lies
the  fond hope that business and morality can
somehow  co exist  at least in  great minds


.

my house is old

unbearably bad.
i am old . my house is alos old..
i will preserve the house and
protect you.

maxo advt

just one drop of maxo .  mosquitoes gone.
good advertisement

great advertisement  by eastern group. what a melodious song. great visuals too.

that perk advt

if u want sweet bring the following ..
..
 give him perk

good advertisement
good concept
good copy
nice presentation
effective delivery
the brand name lingers in our memory for a while

internet pitfalls

internet is a difficult place . one can slip and fall into the many
pitfalls the internet space is dotted with. home job sites are probably
the most popular cheat sites. ( most dangerous  tag may go to those
emails offering you millions of dollars just for a few lacs in indian
rupees towards processing fee.)

here is the story of a home job site which employs a  rather
innovative method.

the site says you will get 10 dollars for  viewing advertisements.
to start with you are offered 10 sites and on viewing these sites
and answering a few querries your account is promptly credited
with ten dollars for each of the site. you can view the credit and
you are enthralled.

the catch is when you ask for payment. you get a message
that you should upgrade to a premium account paying just
25 dollars . ( in the free account that you are using now you
get only credits, not payments )

you are still on positive territory. your free account shows
a credit balance of about 100 dollars ( from the 10 sites you
have viewed in just one  sitting , not braking even for meals) .
 you can pay 25 dollars to upgrade the account and still get a
payment of 75 dollars.  right ?  wrong . that 25 dollars has to
be paid upfront and in hard cash .

to  help you not to waste your precious time on this site
here is the link      http://secrethomedataentry.com/

save electricity campaign

good initiative by the kerala electricity board to prevent overuse of electricity.
a series of sensible advertisemensts highlighting steps to rationalise use of electricity.
good step indeed.

but why stop there? why not subsidise the so called wonder lamp the CFL spending
a fraction of the expenditure on these advertisments? is it not better to make the CFL
affordable rather than repeat the advise like a parrot to buy them paying almost
10 times the price of a normal bulb ?

also what is happening to LED bulbs ? much more energy efficient and long lasting than
CFL , but costlier as well , may be 30 times. why not offer a one time subsidy and
popularise LED bulbs ?

what is happening to SOLAR alternative ? in a country like india sun power should be
the cheapest source. but look at the price of solar panels . unaffordable by any reckoning.
not even tax cuts there. with the inherent inefficiency of the battery system and the prohibitive
cost of the solar panels no sane person would think of shifting to solar lighing his house .

but why not make the panels which is used only for tapping solar power (uinlike the battery
which is used for many other purposes) affordable by subsidising them ?

may be the answer to all questions lies in the fact that thinking straight is not that simple .
and doesnt pay . yielding to lobyyiung probably does.


mathai